quarta-feira, 6 de junho de 2007

YouTube and Hearst-Argyle close agreement on local TV

The YouTube announced in the sunday to have fond of a prescription agreement shared with the Hearst-Argyle Television for which the local stations of controlled TV for the group will receive payments when using of the service of distribution of videos they will attend to its programs online. The YouTube, subsidiary of the Google, and the Hearst-Argyle had announced in official notice that advertising executive generated for videos of notice, meteorology and entertainment of five stations of TV will share of the prescription - the first time where the YouTube closes agreement to pay for programming of local TV. The stations of TV of the Hearst-Argyle in Boston, Manchester (New Hampshire), Sacrament, Pittsburgh and Baltimore will start to propagate local content in video in exclusive canals of the YouTube. The YouTube also goes to distribute the new initiatives in digital video of the Hearst-Argyle, between which transmission of matches of pertaining to school American soccer and basquete, and amateur presentations of local talentos, had announced both the companies. The Hearst-Argyle, that controls 29 local stations of TV in the United States, will receive participation disclosed in the prescription advertising executive that the YouTube to generate when its content will be attended online, did not inform a spokesman. The company, headquartered in New York, controls local stations that integrate the nets of TV ABC, of the Walt Disney; NBC, of GE; CBS; e MyNetworkTV, of the News Corp. ; e its reach accumulates of stocks 18 percent of the North American domiciles. Last week, the YouTube announced agreement of licensing of video and music with EMI Group. The terms of the agreement of last week allow that the users of the YouTube attend and not only hear videos and authorized writings of artists of EMI but that they incorporate stretches of these videos the content generated for they themselves for propagation in the YouTube. The YouTube comes facing processes of companies proprietors of media vehicles, between which the Viacom conglomerate and the English Football Association, that had accused the group to allow that its users pirate content protected for copyrights.

Nenhum comentário: